The retail year consists of six main selling periods, all of which are repeated annually:
Christmas
Valentines Day
Spring & Mothers Day
Easter
Fathers Day

Each year the retail trade invests heavily and competes aggressively during these six periods, as the opportunity to generate high sales volumes as well as high margin sales exists.

Failure to convert sales during these periods has an adverse impact on the businesses annual profit performance and can break a manager’s reputation.

The design and development of high impact, innovative and attractive interpretations of these cyclical themes is a constant challenge to our design team.