One of the worlds best known confectionary brands needed to evolve it’s image in line with the aspirations of a new generation of young adult consumers: Aged 16 - 25 years.

The brand needed to retain recognition because of the high brand awareness amongst consumers worldwide, whilst appealing to a new generation of users wanting more efficacious “oral hygiene” products with identifiable active ingredients.

The new brand image is based on the unique “spinning technology” used to make
Tic Tac.

The brand values to be communicated are about “Breathtasting Enjoyment” a long lasting way to refresh your mouth and breath, leaving you feeling socially confident.

The Tic Tac new identity is now positioned as an umbrella brand, endorsing strategically developed sub-brands targeted to appeal to different consumers.