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Bhukhanvala Tools
Kellaghan Design was commissioned by Bhukhanvala Tools, a leading Indian diamond tool manufacturer; to design and develop a brand strategy, brand name, brand identity and range of packaging for a new generation of enhanced performance diamond cutting blades.
The new product is produced using an advanced, coated diamond technology that guarantees perfect diamond distribution throughout the whole cutting segment. The new blades increases the speed of cut by more than 40% and extends the performance life of the blade by up 30%. This offers the professional construction industry a significant performance and cost-saving benefit compared with traditionally manufactured blades.
Simon Peacock, International Marketing & Sales Director said; we are really excited with the results of the work produced by Kellaghan Design.
Their strategic appreciation of the complex issues involved, marketing an advanced technological product, through the various distribution systems and the quality of the creative execution was first class. We believe they have contributed significantly to the successful launch the brand received in the USA.