To design three new packaging ranges for diamond edged cutting blades, with different applications and performance criteria. The target market is professional and DIY users.

The physical packaging needed to be rationalised down to four sizes to accommodate nine different sizes of blades – 14 inch down to 4 inch.

The graphics needed to segment the ranges into:
        
• Basic value for money range.
        
• Premium, high performance range.
        
• Carbide tipped range.