Kellaghan Design is evolving with the times, into a more brand focused design agency; as a consequence we have decided to change the company name and refine our service offer to reflect the changing needs and challenges our clients are facing in this fast moving digital age.

As of the 1st.January, 2011, we will trade as Iconographic Branding Limited, with a fresh new look and a distinctly different attitude and approach that we believe our clients are looking for. We have focussed the company into three distinct areas of brand specialisation Consumer Products, Business Start-ups and Retail Graphics.

The one thing that we haven’t changed, is our total commitment to serving our customers needs in as fast and efficient way as possible, to continue to deliver a service that provides tangible, value for money with exciting ideas that connect and engage consumers.

Watch out for the new web site, which is under construction. We welcome your feed- back both positive and negative and we look forward with enthusiasm to meeting the brand challenges of tomorrow.

Consumer Products

BOSCH GARDEN PRODUCTS
In conjunction with Lothar Böhm Design, a leading German based design agency with offices in Hamburg and Warsaw, we pitched for and won the project of re-branding all the Bosch Garden Products range. This involved re-packaging design for the entire range including lawn mowers, hedge cutters, hedge trimmers, chainsaws and pressure washers, plus accessory items

We also developed innovative concepts for ways of improving the customer experience, and improving handling convenience through physical packaging design.

BHUKHANVALA DIAMOND SYSTEMS
We were once again approached by Bhukhanvala Diamond Systems, a long-standing client, to develop a new website to showcase their extensive range of Diamond cutting products.

The challenge was to create a visually arresting look that would differentiate them from competitors as the construction industry has been experiencing a difficult period in recent years. We aimed to convey the power and technologically enhanced performance of their tools by photographing them at dynamic angles whilst also showing the cutting edge detail and quality of their products.

PEACOCK DIAMOND SYSTEMS
After a management buyout by the senior executive team of Bhukhanvala Diamond Systems our client once again asked us to look at the whole company re-launch under the new ownership. We began with creating a new company name, using their Indian origins as inspiration, we identified the Peacock, as it is the national emblem of India, We recommended the name Peacock Diamond Systems which was accepted. We then created a new company identity and applied this to all key corporate collateral.

Further to this we then designed a series of product sales brochures to target specific new and emerging markets in Eastern Europe and property development hot spots for the construction industry around the world.

New Business Start-ups

SIX LOVE
Through a colleague, we were asked to create a new brand identity for a start-up company that designs and manufactures premium quality ladies tennis wear.

LINEAR TILES
Commissioned to create the branding for a new upmarket natural stone-wear and ceramic tile company, named Linear Tiles.  

The business sells through the professional specifier market, targeting architects, interior designers and property development companies of premium private
dwellings and commercial environments.

AVANTGARDE AUTOS
Through personal recommendation we were appointed to look at the re-branding for a local auto repair business and to create a website, POS and stationery range.

BONDIE BIRD / PLAYWRAP NPD
After being recommended through another of our clients, we were approached by a working mother of twins, and would-be entrepreneur, to help her conceptualise and bring to life a new product idea she had devised for the baby market (6-18months). Having thought the idea through whilst on maternity leave with her twins, her product needed a name, a brand identity and packaging so that she could take it to market, via the initial product launch through the John Lewis Partnership.

Bondie Bird was created as a company name and the product has been named Playwrap; for which we also created the structural packaging, character illustrations and a mobile exhibition stand for showcasing the new product to the trade.

KHEIRON PROFESSIONAL SPORT MANAGEMENT
Through an existing client’s personal recommendation we were commissioned to develop a complete corporate / brand identity for this newly formed sports management agency.

The work included developing a brand strategy for the business, creating a new company name, designing the brand identity and it’s application to a variety of marketing and sales material, which we have just recently launched.

TUERI NIGHTWEAR
We have recently been appointed to design a brand identity for a premium range of women’s nightwear & loungewear for this new start-up company.  We have recommended a brand strategy and market positioning for the range, created the new brand name - Tueri (latin to support & behold) and designed the new identity which has been applied to stationery, gift packaging, product ticketing, labelling, POS material and the design of the new company web site.

Retail Graphics

MARKS & SPENCER
We were appointed by M&S to identify and visually illustrate 12 key design and lifestyle trends that could be used to inspire their internal buying departments. To provide them with ideas for new product development and packaging presentation that would encourage customers visits the stores and increase their average spend per visit, during 2010 Christmas period.

We have also recently been appointed by Marks & Spencer General Merchandise to work on their internal sub brand guidelines for in-house and external applications.

NEW LOOK
Once again we have enjoyed working alongside the in-house team of the fashion store NEW LOOK to design a new sub-brand identity for their lingerie product portfolio, structuring the brand architecture to target three distinct consumer profiles.